Lucky Goods Club
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Lucky Goods Club

Witty.  Warm.  Well-made.

Debuting 100 cards at PG Live · STAND 728

SHAKE ME

Cards for people who actually like each other.

More than a greeting card brand. We help people say the unsaid thing.

Designed to catch the eye, connect with warmth and earn a second look.

Funny without being crude. Heartfelt without being soppy.

Witty.  Warm.  Well-made.

100 cards. Five ranges.

1. Small Fortunes

For the friend who's been welcomed at every dinner table.

Lucky-charm motifs and the everyday icons of takeaway nights. Specific enough to feel seen, easy enough to gift.

BUYS WHEN luck & encouragement · festive occasions · thinking of home

2. Good Things

For the friend who reads the card out loud at the table.

Everyday objects doing the heavy lifting so the recipient does the laughing.

BUYS WHEN birthdays · big moves · new homes · small wins

3. Modern Love

For the partner who's still late and still loved.

The one who steals the duvet. The brilliant other half; in short, cards that say I still like you, not just I love you.

BUYS WHEN anniversaries · just-because · "I still like you"

4. Well Said

For the friend who's just held it together through a brutal year.

Promotions, parenthood, recovery, finishing the hard thing. Cards that pat someone on the back without being smarmy.

BUYS WHEN congratulations · encouragement · milestones

5. Hard Moments

For when "thinking of you" isn't enough.

Quiet typography, muted palette. Words written for grief, illness, redundancy, divorce. No glitter, no false promises, just permission to show up.

BUYS WHEN sympathy · illness · divorce · redundancy

Why we'll sell off your shelf

Four reasons buyers come back.

01

Lived-in, not decorative.

Specifics most brands skip, written so they land with anyone. Cards that get read twice.

02

Siblings. Designer + marketer.

Krystal's cards have been featured in Tatler Asia, SCMP and TimeOut. Kavi marketed Lynx, Radox and Cetaphil for 17 years.

03

UK-printed. Plastic-free.

Printed in Britain on FSC-recycled board. Eco-kraft envelopes. 7–10 business day lead time.

04

PG Live launch offer.

10% off opening orders over £150. Quote PGLIVE26 at the stand or in your first email. Expires 31 Aug 2026.

THE LITTLE THINGS, SAID WELL

Behind the cards

Krystal Tolani Motwani is a greeting card designer whose work has been featured in Tatler Asia, the South China Morning Post and TimeOut. She founded 852prints in Hong Kong, building cards rooted in lived-in detail: the speeding minibus, the tin of Tiger Balm, roasted chestnuts in the cold. The most personal is the most creative.

"I grew up in Hong Kong, and I wasn't seeing cards that reflected that experience. So I made the kind of cards I would have wanted to find myself." Some of 852prints' most-loved designs came from exactly that instinct, and the same thinking carries into Lucky Goods Club.

The occasion gets people to the shelf. The relationship is what gets the card chosen. — Kavi Tolani

Kavi Tolani spent 17 years marketing household names like Lynx, Radox and Cetaphil at Unilever, P&G and Galderma before founding his own brand consultancy across the UK and Ireland. He believes shoppers don't buy products, they buy moments where the product helps them say something true about themselves. Lucky Goods Club is the same principle applied to cards: the sender knew what they wanted to say. The card has to help them say it.

Together they've built Lucky Goods Club. Personal enough to feel true. Open enough to resonate widely.

Kavi and Krystal
KAVI + KRYSTAL
Progressive Greetings Live 2026 · 2-3 June · Business Design Centre, London

Come and find us at PG Live.

The UK's biggest greeting card show. We're debuting all 100 designs on Stand 728.

DATES2–3 June 2026
VENUEBusiness Design Centre, London
STAND728
SHOWING100 designs · 5 ranges
Book an appointment PG Live show site →
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