THE LITTLE THINGS, SAID WELL
Behind the cards
Krystal Tolani Motwani is a greeting card designer whose work has been featured in Tatler Asia, the South China Morning Post and TimeOut. She founded 852prints in Hong Kong, building cards rooted in lived-in detail: the speeding minibus, the tin of Tiger Balm, roasted chestnuts in the cold. The most personal is the most creative.
"I grew up in Hong Kong, and I wasn't seeing cards that reflected that experience. So I made the kind of cards I would have wanted to find myself." Some of 852prints' most-loved designs came from exactly that instinct, and the same thinking carries into Lucky Goods Club.
The occasion gets people to the shelf. The relationship is what gets the card chosen.
— Kavi Tolani
Kavi Tolani spent 17 years marketing household names like Lynx, Radox and Cetaphil at Unilever, P&G and Galderma before founding his own brand consultancy across the UK and Ireland. He believes shoppers don't buy products, they buy moments where the product helps them say something true about themselves. Lucky Goods Club is the same principle applied to cards: the sender knew what they wanted to say. The card has to help them say it.
Together they've built Lucky Goods Club. Personal enough to feel true. Open enough to resonate widely.