Witty. Warm. Well-made.
More than a greeting card brand. We help people say the unsaid thing.
Designed to catch the eye, connect with warmth and earn a second look.
Funny without being crude. Heartfelt without being soppy.
Witty. Warm. Well-made.
For the friend who's been welcomed at every dinner table.
Lucky-charm motifs and the everyday icons of takeaway nights. Specific enough to feel seen, easy enough to gift.
BUYS WHEN luck & encouragement · festive occasions · thinking of home
For the friend who reads the card out loud at the table.
Everyday objects doing the heavy lifting so the recipient does the laughing.
BUYS WHEN birthdays · big moves · new homes · small wins
For the partner who's still late and still loved.
The one who steals the duvet. The brilliant other half; in short, cards that say I still like you, not just I love you.
BUYS WHEN anniversaries · just-because · "I still like you"
For the friend who's just held it together through a brutal year.
Promotions, parenthood, recovery, finishing the hard thing. Cards that pat someone on the back without being smarmy.
BUYS WHEN congratulations · encouragement · milestones
For when "thinking of you" isn't enough.
Quiet typography, muted palette. Words written for grief, illness, redundancy, divorce. No glitter, no false promises, just permission to show up.
BUYS WHEN sympathy · illness · divorce · redundancy
Four beliefs behind every card we make.
Cards built around the habits, jokes and dynamics people recognise instantly.
Affectionate humour that teases the relationship, not the person.
From long-term love and real congratulations to apologies that actually take responsibility.
Specific enough to feel personal. Broad enough to work on shelf.
10% off opening orders over £150. Quote PGLIVE26 in your first email. Expires 31 Aug 2026.
113 designs · UK printed · FSC recycled · plastic-free · barcoded · MOQ 6 · 59% margin (x2.46)
A designer in Hong Kong. A marketer in London. One shared instinct: make every card feel chosen.
Krystal, the designerKrystal founded 852prints after struggling to find cards that reflected the Hong Kong she knew: speeding minibuses, Tiger Balm tins and roasted chestnuts in winter.
Her work has been featured in Tatler Asia, the South China Morning Post and Time Out.
Kavi, the marketerKavi spent 17 years building brands including Lynx, Radox and Cetaphil across the UK and Ireland.
His campaigns and commentary have appeared in the Daily Mail, The Sun, MSN, Marketing Week and Talking Retail.
Together, Lucky Goods ClubCards rooted in real habits, shared jokes and the things people feel but do not always know how to say.
Personal enough to feel true. Familiar enough to resonate widely.
